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Introduction

Welcome to the Marketing, social media, Google, and Email Marketing Course designed for NGOs.
In this comprehensive five-day program, participants will delve into the intricacies of modern marketing strategies tailored specifically for non-governmental organizations (NGOs).
Through interactive sessions, case studies, and practical exercises, attendees will gain valuable insights and skills to enhance their organization's outreach, engagement, and impact.
This agenda provides a structured approach to mastering essential marketing concepts and tools tailored to the specific context of NGOs.
Through a combination of theoretical knowledge and practical application, participants will be equipped to elevate their organization's marketing efforts and drive positive change in their communities.

Objectives

1. Equip participants with a solid understanding of marketing fundamentals and their relevance to NGOs.
2. Explore effective strategies for leveraging social media platforms to amplify NGO messaging and foster community engagement.
3. Provide insights into utilizing Google tools and analytics to optimize online presence and enhance visibility.
4. Delve into email marketing best practices tailored to the unique needs and challenges of NGOs.
5. Empower participants to develop comprehensive marketing plans aligned with their organization's mission and goals.

Who Should Attend?

This course is ideal for professionals working in NGOs who are responsible for communication, outreach, fundraising, and advocacy efforts.
Marketing managers, communication coordinators, social media strategists, fundraising officers, and program managers will benefit greatly from this training.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Course Agenda

The course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm